Bathu Takes Over Braamfontein With Exclusive Pop-Up Store

Bathu, South Africa’s most celebrated homegrown sneaker brand, has officially opened its brand-new Pop-Up Store in Braamfontein, Johannesburg. The announcement came via the brand’s vibrant social media post declaring, “Braam, we’ve arrived!” — setting the tone for an energetic debut in one of Joburg’s trendiest districts.

The Experience

Located at 70 Juta Street, the pop-up store invites sneaker lovers, creatives, and streetwear enthusiasts to “walk their journey” and immerse themselves in the Bathu experience.
The space features exclusive Bathu-branded merchandise, including limited-edition T-shirts and the brand’s premium sneaker collections, such as the fan-favourite Journey 3.0.

A Hub for Local Sneaker Culture

More than just a retail space, the Braamfontein pop-up is designed as a cultural touchpoint — a space that celebrates authentic South African sneaker culture. Visitors can expect an atmosphere infused with music, community, and the spirit of township pride that defines the Bathu story.

Trading Hours

The Bathu Braamfontein Pop-Up Store is open Monday to Saturday, from 10:00 AM to 6:00 PM, giving fans plenty of time to explore the range, feel the vibe, and rep a brand that continues to champion African excellence — one step at a time.