Lekau Sehoana Rises Again With KITE SA
From Drip to KITE: A Story of Reinvention
South African entrepreneur and footwear visionary, Lekau Sehoana, has announced the launch of his new sneaker brand, KITE SA, just months after the liquidation of his first major venture, Drip Footwear. In a heartfelt social media post, Sehoana reflected on the highs and lows of his journey, admitting the painful lessons of the past while affirming his commitment to growth and resilience.
“I founded Drip six years ago. After five years of successful trading and hundreds of jobs created, later it got liquidated. Yesterday, I launched my new brand called KITE SA,” he wrote.
A Symbol of Growth and Maturity
Unlike Drip, which became a cultural staple in South African streetwear, Sehoana positions KITE as a brand that embodies growth, maturity, and second chances. He described it as a reminder to keep moving forward, even after setbacks:
“Sometimes when we lose, we also lose our steps and confidence. Our brand is a brand that will forever be a reminder that the next chapter of your life depends on making that next step again.”
KITE’s first line of sneakers is already available through its official online store, www.flykite.co.za.
Public Reaction: Applause and Skepticism
The announcement has sparked an outpouring of feedback online. Many fans and supporters praised Sehoana’s tenacity, calling him a “true example of resilience” and applauding his refusal to give up after Drip’s liquidation. For them, KITE represents hope, second chances, and the spirit of South African entrepreneurship.
However, not everyone is convinced. Some critics argue that KITE feels like a rushed comeback, questioning whether Sehoana has fully absorbed the financial and operational lessons from Drip’s collapse. Others have raised concerns about whether the brand can regain public trust in a crowded footwear market already dominated by international giants.
A Leader’s Mindset
Despite the divided opinions, Sehoana remains confident. He ended his post with a bold statement:
“Leaders ask what’s next? And losers ask if it’s possible… Please take flight with us on this new journey.”
The Verdict: A Defining Chapter Ahead
Whether KITE soars or stumbles, one thing is clear—Sehoana has once again placed himself at the center of South Africa’s entrepreneurial conversation. His story is no longer just about sneakers but about resilience, reinvention, and the courage to keep taking flight even after turbulence.