Sibusiso Ngwenya to Launch South Africa’s First Ever Car Brand

A Century in the Making
Despite boasting a 100-year-old automotive industry, South Africa has never had its own commercially viable car brand — until now.

Presidential Endorsement
President Cyril Ramaphosa has publicly endorsed the bold new automotive venture, applauding the rise of South Africa’s 1st Ever Car Brand, led by none other than Forbes 30-Under-30 entrepreneur Sibusiso Ngwenya, also known as Sbu September.

From Socks to Supercars
Sbu September first made global headlines with his premium sock company, Skinny Sbu Socks, featured on CNN and stocked by retailers such as The Foschini Group, Stuttafords, and Superbalist. Over the past decade, he’s solidified his brand as a symbol of luxury and style in South Africa’s fashion space.

Global Partnerships and Recognition
His recent collaboration with Standard Bank as the Official Gifting Partner at the GRAMMY Awards in Los Angeles has reaffirmed his international influence. Now, he’s pivoting from fashion to four wheels — ready to take on the legacy of auto giants like Henry Ford and Elon Musk.

Introducing SSS Cars
Launched in 2022, SSS Cars is the culmination of years of planning. The brand promises to deliver premium, design-forward vehicles tailored for a global, younger generation that is increasingly uninterested in traditional automakers.

A Bold Vision for South African Manufacturing
The company aims to challenge the automotive status quo by creating the most aesthetically pleasing premium cars of the 21st century, proudly built on African soil.

Now Open to Investors
Currently in its seed funding stage, SSS Cars is raising R270 million to bring its first vehicle to market.
Interested investors can get in touch via: sbuseptembercars@gmail.com.