Melissa Hamanburg is changing the face of real estate
A Familiar Face in Unfamiliar Places
“Sometimes I walk into a mall and someone goes, ‘I know you!’”
laughs Melissa Hamanburg. With over 30,000 organic TikTok followers and a growing digital footprint, the Johannesburg-based luxury real estate agent is quickly becoming a recognisable voice — and face — in South Africa’s dynamic property landscape.
“It’s not even that much,”
she insists. But when you put it in stadium terms — 30K is an arena full of people. And Melissa has their attention.
From Curiosity to Authority
Real estate may be her business, but content is clearly her language. On her podcast Beyond Listings with Mel, she answers the burning questions most people are too shy to ask: How do you get a R60 million listing? Is it luck, connections, or grinding?
“That’s why you should subscribe,”
she says, referring to her episode with Elmar in Camps Bay, where they unpack the process of entering luxury real estate and building elite networks.
Turning Listings into Lifestyle Stories
With experience on Power FM, ENCA, and an eye for both beauty and investment value, Melissa is more than a seller of homes — she’s a storyteller. From showcasing opulent mansions to guiding first-time buyers, she’s known for blending professionalism with relatability.
“I love mandates,”
she proclaims with a smile.
“Let’s sell your house. Showcase it. Anywhere in Africa — not just South Africa.”
For the Youth: Yes, Real Estate is an Option
Would she recommend this career to the next generation? “Get into real estate,” she says, “but you must understand it.” And how do you do that? Simple: Subscribe to the podcast. “She won’t give us anything unless we go to her podcast,” a friend jokes during the conversation. Melissa laughs — but she knows the value of her insight.
A Media Personality with Property Power
Melissa Hamanburg is redefining what it means to be a real estate agent in the digital era. A curator of high-end homes, a content creator with charisma, and a mentor in the making, her impact stretches beyond property transactions. It’s about inspiration, education, and access.
So the next time someone says, “Hey, I know you,” in a shopping mall, they just might be talking to South Africa’s next property icon.