SuperSport lays the red carpet for all female crew #HereForHer
MultiChoice City was a sea of pink as women and men alike came together to celebrate the never-before-seen achievement by the women of SuperSport on Friday, 25 August.
The female production crew members who brought the ICC Women’s T20 World Cup, the Netball World Cup and the FIFA Women’s World Cup to your screens were honoured for their historic contributions.
In an unprecedented year where three major women’s tournaments took place, the ‘Home of Sport’ tasked 132 women in production at the helm of the momentous year of sport.
The standout achievement was the all-female production crew that brought the Netball World Cup to viewers worldwide in July and August.
This feat was but the cherry on top of a significant initiative that also saw the broadcaster trade their traditional blue motif for a pink one for the whole year.
The event, in the words of SuperSport operations manager Zodumo Maphumulo, served as both the end and beginning for the broader #HereForHer campaign.
“Today was the end of a campaign but the beginning of a culture that SuperSport has adopted,”
Maphumulo says that the mark of success will be in consistency.
“We’ve also opened the world of television and broadcast to them. Now that we’ve got them [young ladies] in, we need to sustain them and keep them working across sporting disciplines.”
The ceremony honoured women who contributed as camera operators, vision mixers, EVS operators, producers, and directors.
The expansion of female camera operators from five at the beginning of the #HereForHer campaign to 25 onboarded women is a testament to the growth potential in the industry for women.
SPAR Proteas captain Bongi Msomi was in attendance and expressed her thoughts on the campaign and its impact.
“It’s more the legacy of taking not just netball but taking women in sport to the next level in terms of professionalising it.”
Msomi is proud of what this unprecedented year of world cups for women has meant to women countrywide.
“This year has not only been about supporting women in sport, but also about them taking charge as well.”