“All our ambassadors were chosen strategically. We believe that they each have great energy and personalities that resonate with our customers, making them the ideal ambassadors"

Theo Baloyi on the Bathu success at their 25th Store Launch

Leading South African sneaker brand, Bathu and some notable media personalities rolled out the red carpet to celebrate Bathu’s 25th store opening in Secunda Mall as well as the brands newest ambassadors.

Lerato Kganyago (LKG), and Lamiez Holworthy join Khanyi Mbau and Somizi Mhlongo on the partnership and will be featured on campaigns as well as marketing collateral to help bring consumers closer to Bathu’s sneaker range.

To officially announce and celebrate the partnership, Lerato Kganyago, Khanyi Mbau, Vusi Nova, TallArseTee and Somizi Mhlongo all gathered for the 25th store opening in Secunda Mall, Nelspruit.

The event, hosted by TallArseTee was decked in colour and beautiful décor.

On the decks was Lerato Kganyago and Lamiez Holworthy, Vusi Nova gave a stellar performance while Khanyi Mbau and Somizi Mhlongo were the sales assistants for the day.

Bathu is an African inspired sneaker brand that was founded by Theo Baloyi in 2015. Bathu – meaning shoes in Kasi slang – offers its consumers an authentic African story. Bathu is a brand that represents modern African culture and modern African ambition. It’s a Sole movement…these shoes are a mark of people on the move, people making progress as they journey through life.

One of Bathu’s key objectives is to open additional stores around South Africa and ultimately establishing an African footprint across the globe.

Bathu hopes to create additional employment by continuing to leverage on the existing end to end value chain encompassing a business model that maintains its own direct production, warehousing, distribution and retailing solution. Sneakers will be available for purchase at Bathu stores nationwide and online at www.bathu.co.za. Connect with Bathu on www.bath.co.za or/and Twitter (@Bathu_sa), Facebook (Bathu) and Instagram (Bathu_sa).

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