APO Group Appoints Papa Chimere Diop as Director
Strengthening Commercial Leadership Across Africa
APO Group, the leading pan-African media relations and communications consultancy, has announced the promotion of Papa Chimere Diop to Director of Strategic Growth & Market Development at Group level. The appointment, effective from 1 March 2025, underscores APO Group’s commitment to strengthening its commercial leadership and expanding its footprint across Africa.
A Proven Track Record of Success
Chimere, who has played a crucial role in shaping the company’s business development strategies as Senior Sales Director and later as Senior Growth Director, has been instrumental in securing high-impact opportunities and fostering strong client relationships. His promotion reflects APO Group’s dedication to empowering its top talent while reinforcing its leadership in the African communications industry.
CEO’s Endorsement of the Promotion
“As a key driver of APO Group’s commercial success, Chimere has consistently built meaningful partnerships and advanced our market intelligence capabilities,”
said Bas Wijne, CEO of APO Group.
“His promotion is a natural progression in our strategy to deepen client engagement, drive sustainable growth, and expand our influence across the continent. His leadership will be vital in accelerating our expansion into key regions.”
Key Responsibilities in the New Role
In his new role, Chimere will focus on:
- Identifying strategic opportunities
- Strengthening engagement with senior decision-makers
- Driving sustainable revenue growth
- Expanding APO Group’s presence in high-growth industries
- Fostering relationships with senior executives
- Enhancing the company’s influence in Francophone and Lusophone Africa
- Representing APO Group at major industry events
Vision for the Future
Expressing his enthusiasm for the new role, Chimere stated, “I am honoured to take on this expanded role at APO Group, building on the momentum we have created over the years. Our team reflects Africa’s rich cultural and geographic diversity, and we possess deep expertise in the continent’s media and business landscape. As we continue to serve as the trusted communications partner for leading organisations across Africa, we remain open to fresh perspectives and creative strategies that drive meaningful growth.”
Solidifying Leadership in African Communications
With this strategic appointment, APO Group continues to solidify its leadership in the African communications industry. Clients, partners, and industry stakeholders are encouraged to engage with APO Group to explore new collaboration opportunities.