Matte BLK Earns Multiple Finalist Nods at 2024 DMASA Assegai Awards

Industry recognition is upon us, and the 2024 DMASA Assegai Awards are set to celebrate the most innovative and effective work in direct marketing.

Johannesburg-based agency Matte BLK is making waves this year, earning finalist spots in three major categories for its work with Standard Bank’s WalletWise financial literacy campaign.

The DMASA Assegai Awards, widely regarded as one of South Africa’s premier direct marketing events, recognize outstanding campaigns that drive both creativity and tangible results.

The awards are a platform for professionals to not only celebrate excellence but also to network and inspire further innovation within the industry.

This year, Matte BLK has emerged as a standout contender, having earned recognition for its collaboration with Standard Bank on the WalletWise initiative, which aims to improve financial literacy across South Africa.

The agency’s three finalist nominations are as follows:

• Influencer Marketing: For the Standard Bank WalletWise Influencer Campaign
• Experiential: For the Standard Bank WalletWise Activations Roadshow
• Multi-Language: For the Standard Bank WalletWise Regionalised Financial Literacy Programme

With more than 15 years of experience in integrated marketing, Matte BLK has established itself as a creative force capable of delivering impactful solutions tailored to Africa’s unique market dynamics.

The agency prides itself on approaching global challenges with a local, nuanced perspective, particularly in underserved or emerging markets. This ethos is reflected in its work for Standard Bank, where the focus has been on fostering financial literacy in communities often overlooked by traditional marketing.

Buyi Mafoko, Managing Director of Matte BLK, expressed her pride in the agency’s achievements:

“These three nominations are a direct result of the dedication and commitment we put into not only meeting our clients’ needs but consistently pushing creative boundaries. The recognition at the Assegai Awards is a validation of the meaningful partnerships we build and the work we do to positively impact people’s lives. It encourages us to continue striving for bigger opportunities and greater impact.”

She added,

“At Matte BLK, we believe that human interaction cannot be overshadowed by technology. Our success is a testament to the importance of creating meaningful connections with audiences who are often left behind by mainstream marketing efforts. By building rapport and understanding, we’re able to offer clients and consumers alike more valuable, engaging experiences.”

The Assegai Awards are known for setting the bar high, with a focus on the creative effectiveness, strategic importance, and profitability of direct marketing campaigns.

This year’s nominations signal a growing recognition of the agency’s ability to merge innovation with social relevance, aligning with the broader industry goal of driving creative excellence with purpose and impact.

The winners of the 2024 DMASA Assegai Awards will be announced at a high-profile ceremony on Thursday, November 14, 2024.

As the countdown to the event begins, Matte BLK’s impressive nominations highlight the agency’s continued dedication to elevating the marketing landscape and its role in driving forward Africa’s creative potential.

For more information on the DMASA Assegai Awards, visit DMASA.