Kwesta Partners with Bisquit & Dubouché to Launch Creative Hub

Following a successful collaboration last year, iconic South African musician Kwesta is once again teaming up with premium Cognac brand Bisquit & Dubouché (B&D) to create a transformative space for emerging artists.

The partnership continues to push the boundaries of creativity and innovation, now with the launch of a state-of-the-art creative production facility set to open this October.

This new venture, born from shared values of fostering a new generation of artistic pioneers, includes a world-class recording studio, podcast creation facilities, and a networking lounge designed to inspire and empower up-and-coming talents.

The facility’s purpose is clear: to provide young creators with the tools, resources, and a safe environment to bring their unique stories to life and push their craft to new heights.

A Dream to Give Back

Kwesta, known for his perseverance and success against the odds, says the idea for the space comes from his own humble beginnings. The rapper, who started his career recording on a makeshift home setup, has always dreamed of providing aspiring artists with access to professional-grade resources to help them hone their craft from day one.

“I’ll never forget how hard the hustle was when I was coming up. Now that I’ve made a mark of my own, my motivation to give back continues to grow,”

Kwesta shared.

“I don’t only want my story to inspire others, but I want to create ways to empower young creators to work with like-minded people and get access to the tools they need to push their craft forward. Creatives need a space where they can innovate, follow their instincts, and break new ground in the industry.”

A Natural Next Step for Bisquit & Dubouché

Ryan George, Marketing Manager at Bisquit & Dubouché South Africa, echoed the sentiment, emphasizing that the creative hub is a natural progression of the brand’s ongoing partnership with Kwesta.

“It’s a true reflection of what we stand for—pioneering the future, just as our founders did with their revolutionary approach to distillation,”

George said.

“By contributing to the creation of this space, we’re not just supporting the music industry; we’re helping to ignite a creative revolution that will give young South African pioneers the opportunity to carve their own paths in music and content creation.”

B&D’s commitment to innovation is underscored by the creation of this community-driven facility, which aims to be more than just a place of work but a space that inspires collaboration, growth, and exploration in the arts.

The First Project: A Podcast Celebrating the Next Generation

One of the first initiatives to emerge from the studio will be an exciting new podcast hosted by Kwesta, where he will spotlight the next generation of innovators within South Africa’s music industry. In intimate, one-on-one conversations, the podcast will highlight the challenges and triumphs of rising stars and give listeners an inside look at the stories that are shaping the future of music in the country.

“Storytelling is such an integral part of our culture, and it’s a powerful tool for inspiring others,”

Kwesta said of the podcast.

“This project gives us the chance to celebrate the incredible talent in South Africa, while also showing what it takes to overcome obstacles and forge your own path. For me, working with Bisquit & Dubouché to make an impact in the music scene is a dream come true. I hope the stories shared through the podcast, and the work coming out of this studio, will inspire others and leave a legacy of creativity for generations to come.”

A New Album and a Special Mention

In addition to launching the creative facility, Kwesta is gearing up for the release of his highly anticipated new album, The Big Brother Theory, due out in October 2024. The album promises to be another milestone in the artist’s career, featuring collaborations with top artists like Nkosazana Daughter, Black Diamond, and Yanga. Fans should also keep an ear out for a special nod to Bisquit & Dubouché in the single “Joy,” a track that’s sure to be a standout.

About Bisquit & Dubouché

Bisquit & Dubouché offers a range of premium Cognacs, including V.S. (Very Special), V.S.O.P. (Very Special Old Pale), and X.O. (Extra Aged). Each expression is crafted with meticulous attention to detail using the signature long-cut distillation method, which demands a high level of dexterity and expertise from its makers.