"It's great that the cultural and creative industries in Africa continue to be in the global spotlight" - Ninel Musson

Vth Season Founder Ninel Musson Fly SA Flag High

Ninel Musson of Vth Season has been invited as a speaker at this year’s prestigious Harvard Business School’s 25th Annual Africa Business Conference.

The conference will be held on March 24-25, 2023, on the Harvard Business School campus in Boston, Massachusetts.

In celebration of the conference’s silver anniversary, the theme is “Africa Accelerated: Leaps and Bounds into the Next Decade,” as it expresses the organisers’ belief that the continent has reached an inflexion point in its growth trajectory

As the founder of a leading independent record label in South Africa, Vth Season, with more than 15 years of experience developing talented African artists into award-winning national and continental successes, as well as her work as a consultant in the creative industries, championing independent projects in culture, music and creative tech.

Ninel will provide insight from the perspective of SA. In particular, she would like to talk about current developments – as well as ways to support the industry and artists in SA.

      “It’s great that the cultural and creative industries in Africa continue to be in the global spotlight. It’s our time and I am honoured to represent the South African industry in this way,”

Ninel shares,

“I would like to see global interest translate into tangible support and investment for the growth of our industry. I see African music and arts as a unique investable asset”, 

she adds.

Ninel will join other industry representatives from various geographic locations across the U.S.A and Africa, to address the topic of Harnessing the Potential of Africa’s Creative Economy which will be a deep insight into the trends shaping the ecosystem for creatives in Africa, as well as the opportunities that exist to further improve and develop the industry.

On the panel alongside Ninel Musson are most notably World Bank Group’s International Finance Corporation and special guests for the conference this year include Tiwa Savage and Idris Alba.

Ninel will undoubtedly be joined in Boston by colleagues from the music, art and fashion sectors, as well as investors and funders from the U.S. and the African diaspora and beyond.

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