FILA Product Development Manager Lara Slotsky on Drip collaboration
Proudly South African Brand Drip together with International Italian Brand FILA, both largely known for being game changers in sneaker and sports apparel – are excited to announce a joint new range of streetwear inspired by sport and growing urban styles.
Celebrating their uniquely different heritage that birthed leaders in trendsetting, FILA and Drip have collaborated to create three fashion drops that were produced, designed and inspired by Drips’ signature bold designs, together with FILAs’ dedication to basketball and sport.
Set for retail at selected stores, FILA and Drip have partnered with lifestyle store SHESHA to ensure that each drop is accessible to all street fashionistas.
SHESHA is known as a leader for exclusive headwear, fashion merch and sneakers. Just like FILA and Drip – SHESHA is trusted and respected for shaping culture and providing quality, premium drops to the street fashion community and fans.
Sharing the excitement of the collection with Drip, Product Development Manager at FILA South Africa, Lara Slotsky had this to say about the collection –
“As a brand that shares similar values and journey to success, we couldn’t wait to bring our creative teams together to start working on this exciting collaboration! After months of dedicated hard work, we’re proud to present what we have jointly created with Drip and celebrate it with our retail partner SHESHA.”
Drop 1 of the FILAxDrip limited edition collection retails from R399 – R2199 and is exclusively available at:
- FILA online: wwww.fila.co.za
- Selected DRIP stores & DRIP Online: www.dripsa.co.za
- Selected Shesha stores & Shesha Online: www.sheshalifestyle.com