Eventing industry is booming seeing a return to year-end celebrations

As the year draws rapidly to a close, and businesses start thinking about year-end functions and parties, and how best to celebrate what has been a frenetic, but mostly rewarding return from our 2-year worldwide lockdown, events and related-businesses are booming.

One of these, Salute, is a success story of note. Having launched in Cape Town in the middle of lockdown, they have since expanded to Gauteng with a fully-empowered business under the management of Sipho Hlatshaneni, an entrepreneur with significant experience in the hospitality, events and entertainment trades; and one with a network of contacts to match.

“When we decided to open our Johannesburg branch, we needed someone at the head who understood all the core elements of the two businesses that had now become one. Hlatshaneni was the perfect fit. He thrives on putting together bespoke experiences for individuals and companies who want to push boundaries within the marketing and entertainment industry.”

says Maria Steyn, Managing Director of Salute.

Salute was launched by a trifecta of entertainment and event industry veterans: Adam Chaskalson, Tyrone Lasarow, and Shaun Duwe.

There is a collective 30plus years of experience between these well-known names in the industry and they’ve produced many of the biggest and best shows, and worked with some of the world’s biggest brands in their respective careers.

Add Steyn and Hlatshaneni to the mix, and there is not much that they can’t propose, advise on or achieve that is related to events of any size.

“Salute’s offering focuses on the services that we offer to big brands, agencies, event organizers, private clients- services including, mobile bar services, décor, tenting solutions, manufacture and storage, logistical support, consultancy,”

shares Hlatshaneni.

“What makes us different is that we have expertise that can cover any and all parts of the event process,”

explains Steyn.

“We offer our clients support in elements where they may need a level of guidance or the actual infrastructure. Our diverse range of hardware, staff, consulting and logistics support solutions, are crafted to perfectly blend with the size, vibe and look-and-feel of any event.”

Keen on the possibilities on offer, Steyn expressed that although they have tackled international markets before, they plan on expanding the Salute business overseas.

But for now, it’s all about offering support to local event businesses and corporates, and executing these on such a global level so the rest of the world takes notice.