Bounty Apparel Appointed Sole Distributor for Reebok in SA
Bounty Apparel, a subsidiary of Bounty Brands Group, is proud to announce that it has been appointed as the exclusive distributor for Reebok in South Africa and countries within SADC by Authentic Brands Group, a global brand development, marketing and entertainment company.
Bounty Apparel is a leading distributor of premium international apparel and footwear brands in Southern Africa, including Vans, Jeep, Superdry, Hurley and Diesel.
Reebok is a leading global sports and lifestyle brand with retail sales of more than EUR1.4bn. The transfer of ownership of the Reebok brand from adidas to ABG is expected to close on February 28, 2022.
“Not only does Reebok have an amazing pedigree, but it is also a great fit with our current portfolio of brands. We are very excited about Reebok’s potential in the local market and look forward to a long and successful partnership with the brand,”
comments Warren Bowers, MD of Bounty Apparel.
Stefan Rabe, Bounty Brands Group Chief Executive Officer, added that,
“Bounty Brands has a long history of successfully representing leading global and local brands in the Southern African market. We believe that our successful appointment was as a result of ABG recognizing both our proven brand-building capabilities and the fact that we have the resources to represent such a major brand in the local market.”
“We are very pleased to welcome Bounty as our new Reebok partner in South Africa and are thrilled with their commitment to the brand,”
said Corey Salter, Chief Operating Officer at ABG.
“Bounty is a respected and experienced distributor of leading global brands, and this partnership furthers our mission to secure Reebok’s presence in key territories around the world.”